Reimagining AI security with AIceberg.
services
Brand Strategy
Branding & Identity Design
Website Design & Development
Marketing Materials
The mission
AIceberg aimed to refine and enhance their existing brand identity to better reflect their position as leaders in AI transparency and explainability. The company needed to address technical issues with their existing logo and expand their brand elements to create a more comprehensive and cohesive identity system. This brand refinement was crucial for AIceberg as they prepared to expand their market presence and seek investor funding.
The outcome
We updated the AIceberg logo and enhanced the brand with new assets, sub brands, and colors. We then took the new brand and created a new marketing site as well as updated pitch decks to help them market and showcase their value to investors and potential customers.
introduction
While AIceberg had a strong foundation in AI technology and academic research, their existing brand failed to fully capitalize on these strengths. The original logo had technical issues that needed to be addressed, and the overall brand lacked some of the details necessary to appeal to high-level decision-makers in enterprises and government.
The company struggled to maintain consistency across various touchpoints due to limited assets and absent brand guidelines. Their marketing materials and investor pitches, while informative, didn't effectively communicate the full scope of their capabilities or their unique value proposition. AIceberg also faced challenges in visually representing their various product solutions within a cohesive brand framework.
brand REFINEMENT
The turning point came when AIceberg decided to invest in a comprehensive brand refinement project. They partnered with us, and we proposed an approach focused on evolving the existing brand rather than completely overhauling it. This strategy aimed to maintain brand recognition while addressing the technical issues and limitations of the current identity.
Deliverables
Logo and logo variations
Brand graphics
WEBSITE DESIGN AND DEVELOPMENT
BRAND STRATEGY
MARKETING MATERIALS
Risk / Reward
AIceberg took a calculated risk by agreeing to refine their logo, expand their brand elements, and create a full suite of supporting materials. This included developing product solution logos, comprehensive brand guidelines, a redesigned website, and a new investor pitch deck. The gamble lay in finding the right balance between honoring their existing brand equity and pushing the identity forward to better represent their expertise and vision.
developing concepts
The brand refinement effort resulted in a significantly improved and more versatile identity for AIceberg. The logo was technically corrected and its forms were refined, maintaining familiarity while enhancing its overall appearance and functionality. Additional logo variations were created to provide flexibility across various applications.
The expansion of brand elements, including the creation of product solution logos, helped to clarify AIceberg's offerings and created a cohesive visual language for their entire product suite. Comprehensive brand guidelines were developed, ensuring consistency across all future communications and helping the client understand how to work with the evolved brand.
results
As a result of this brand refinement and expansion, AIceberg successfully elevated its market position. The evolved identity resonated more strongly with their target audience of enterprise decision-makers and government officials, leading to increased interest and engagement. The clearer articulation of their academic foundation and research-driven approach, now supported by a more sophisticated visual identity, also helped attract top talent to their team.
Launching the brand
The goal of refining and enhancing the existing brand to better reflect AIceberg's expertise and values was fully accomplished. The expanded identity system provided a solid foundation for the company's growth, supporting their mission to make AI systems transparent, explainable, safe, effective, and compliant. With this improved and more comprehensive brand in place, AIceberg was well-positioned to expand its market presence and continue its important work in the field of AI risk management.
Reimagining AI security with AIceberg.
services
Brand Strategy
Branding & Identity Design
Website Design & Development
Marketing Materials
The mission
AIceberg aimed to refine and enhance their existing brand identity to better reflect their position as leaders in AI transparency and explainability. The company needed to address technical issues with their existing logo and expand their brand elements to create a more comprehensive and cohesive identity system. This brand refinement was crucial for AIceberg as they prepared to expand their market presence and seek investor funding.
The outcome
We updated the AIceberg logo and enhanced the brand with new assets, sub brands, and colors. We then took the new brand and created a new marketing site as well as updated pitch decks to help them market and showcase their value to investors and potential customers.
introduction
While AIceberg had a strong foundation in AI technology and academic research, their existing brand failed to fully capitalize on these strengths. The original logo had technical issues that needed to be addressed, and the overall brand lacked some of the details necessary to appeal to high-level decision-makers in enterprises and government.
The company struggled to maintain consistency across various touchpoints due to limited assets and absent brand guidelines. Their marketing materials and investor pitches, while informative, didn't effectively communicate the full scope of their capabilities or their unique value proposition. AIceberg also faced challenges in visually representing their various product solutions within a cohesive brand framework.
brand REFINEMENT
The turning point came when AIceberg decided to invest in a comprehensive brand refinement project. They partnered with us, and we proposed an approach focused on evolving the existing brand rather than completely overhauling it. This strategy aimed to maintain brand recognition while addressing the technical issues and limitations of the current identity.
Deliverables
Logo and logo variations
Brand graphics
WEBSITE DESIGN AND DEVELOPMENT
BRAND STRATEGY
MARKETING MATERIALS
Risk / Reward
AIceberg took a calculated risk by agreeing to refine their logo, expand their brand elements, and create a full suite of supporting materials. This included developing product solution logos, comprehensive brand guidelines, a redesigned website, and a new investor pitch deck. The gamble lay in finding the right balance between honoring their existing brand equity and pushing the identity forward to better represent their expertise and vision.
developing concepts
The brand refinement effort resulted in a significantly improved and more versatile identity for AIceberg. The logo was technically corrected and its forms were refined, maintaining familiarity while enhancing its overall appearance and functionality. Additional logo variations were created to provide flexibility across various applications.
The expansion of brand elements, including the creation of product solution logos, helped to clarify AIceberg's offerings and created a cohesive visual language for their entire product suite. Comprehensive brand guidelines were developed, ensuring consistency across all future communications and helping the client understand how to work with the evolved brand.
results
As a result of this brand refinement and expansion, AIceberg successfully elevated its market position. The evolved identity resonated more strongly with their target audience of enterprise decision-makers and government officials, leading to increased interest and engagement. The clearer articulation of their academic foundation and research-driven approach, now supported by a more sophisticated visual identity, also helped attract top talent to their team.
Launching the brand
The goal of refining and enhancing the existing brand to better reflect AIceberg's expertise and values was fully accomplished. The expanded identity system provided a solid foundation for the company's growth, supporting their mission to make AI systems transparent, explainable, safe, effective, and compliant. With this improved and more comprehensive brand in place, AIceberg was well-positioned to expand its market presence and continue its important work in the field of AI risk management.
Reimagining AI security with AIceberg.
services
Brand Strategy
Branding & Identity Design
Website Design & Development
Marketing Materials
The mission
AIceberg aimed to refine and enhance their existing brand identity to better reflect their position as leaders in AI transparency and explainability. The company needed to address technical issues with their existing logo and expand their brand elements to create a more comprehensive and cohesive identity system. This brand refinement was crucial for AIceberg as they prepared to expand their market presence and seek investor funding.
The outcome
We updated the AIceberg logo and enhanced the brand with new assets, sub brands, and colors. We then took the new brand and created a new marketing site as well as updated pitch decks to help them market and showcase their value to investors and potential customers.
introduction
While AIceberg had a strong foundation in AI technology and academic research, their existing brand failed to fully capitalize on these strengths. The original logo had technical issues that needed to be addressed, and the overall brand lacked some of the details necessary to appeal to high-level decision-makers in enterprises and government.
The company struggled to maintain consistency across various touchpoints due to limited assets and absent brand guidelines. Their marketing materials and investor pitches, while informative, didn't effectively communicate the full scope of their capabilities or their unique value proposition. AIceberg also faced challenges in visually representing their various product solutions within a cohesive brand framework.
brand REFINEMENT
The turning point came when AIceberg decided to invest in a comprehensive brand refinement project. They partnered with us, and we proposed an approach focused on evolving the existing brand rather than completely overhauling it. This strategy aimed to maintain brand recognition while addressing the technical issues and limitations of the current identity.
Deliverables
Logo and logo variations
Brand graphics
WEBSITE DESIGN AND DEVELOPMENT
BRAND STRATEGY
MARKETING MATERIALS
Risk / Reward
AIceberg took a calculated risk by agreeing to refine their logo, expand their brand elements, and create a full suite of supporting materials. This included developing product solution logos, comprehensive brand guidelines, a redesigned website, and a new investor pitch deck. The gamble lay in finding the right balance between honoring their existing brand equity and pushing the identity forward to better represent their expertise and vision.
developing concepts
The brand refinement effort resulted in a significantly improved and more versatile identity for AIceberg. The logo was technically corrected and its forms were refined, maintaining familiarity while enhancing its overall appearance and functionality. Additional logo variations were created to provide flexibility across various applications.
The expansion of brand elements, including the creation of product solution logos, helped to clarify AIceberg's offerings and created a cohesive visual language for their entire product suite. Comprehensive brand guidelines were developed, ensuring consistency across all future communications and helping the client understand how to work with the evolved brand.
results
As a result of this brand refinement and expansion, AIceberg successfully elevated its market position. The evolved identity resonated more strongly with their target audience of enterprise decision-makers and government officials, leading to increased interest and engagement. The clearer articulation of their academic foundation and research-driven approach, now supported by a more sophisticated visual identity, also helped attract top talent to their team.
Launching the brand
The goal of refining and enhancing the existing brand to better reflect AIceberg's expertise and values was fully accomplished. The expanded identity system provided a solid foundation for the company's growth, supporting their mission to make AI systems transparent, explainable, safe, effective, and compliant. With this improved and more comprehensive brand in place, AIceberg was well-positioned to expand its market presence and continue its important work in the field of AI risk management.